Tuesday, February 17, 2009
Audience Analysis and Adaption
Audience analysis is extremely important in the speech making process. Analyzing the audience allows a speaker to understand who he or she is speaking to. Once a speaker understands who the audience is, whether it is youth or adults, he or she is able to adapt to the audience. For example, a speaker discussing air pollution at UC Berkeley will most likely influence students greater than students at San Jose State University. UC Berkeley is notoriously known for having righteous students that are passionate about environmental issues. A speaker will speak with dynamism and sociability towards UC Berkeley students because they are more aware of the effects of air pollution. A speaker speaking towards San Jose State University students, however, will speak with less activity and probably state more facts in order to inform the audience of the effects of air pollution. Because the audiences in this communication class are college students, I can assume that I can speak in terms that a typical college freshman or sophomore will be able to understand. By analyzing my audience, I will be able to use this advantage and adapt my speech to them.
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You are absolutely right. I liked the example you used with UC Berkley vs San Jose State on air pollution because it shows that you evaulted the audience in that circumstance. I agree it is very important to evaluate your audience because you can actually use that to your advantage by talking in a way that the majority of the people in the audience can relate to. Upon public speaking it is extremely important to assess your audience because knowing who you are speaking to can also help you adjust your speech to be of more interest to your audience.
ReplyDeleteHello,
ReplyDeleteI thought you explained the topic of audience analysis and adaptation very well. I actually found I better understood it a little more after reading your blog. I like how you used an example of UC Berkley vs. San Jose State on air pollution to reinforce the concept of the chapter. I thought it was a very concrete and well explained example. It actually also helped me understand the concept better myself. I think you made a safe assumption, that you can speak of terms of college students at an early level and I make the same assumption as well and will also use this to my advantage in my speech. Thanks for your great explanation. I look forward to more of your blogs.